About
About Stuart Elrick
I'm an AI ecommerce consultant with a decade of selling on Amazon US and building multi-channel operations across Shopify, WooCommerce, and BigCommerce. I help merchants figure out what AI agent commerce actually means for their business and what to do about it.
Background
Operator First. Consultant Second.
I have spent over a decade selling on Amazon US. Not consulting on it. Selling on it. That means marketplace logistics, FBA operations, listing strategy, and pricing decisions made with real money on the line. The knowledge is operational, not theoretical.
Alongside Amazon, I built and operated storefronts on Shopify, WooCommerce, and BigCommerce. The most significant milestone was a campaign built and launched on BigCommerce that generated $500,000 in revenue in three weeks. Built from scratch. Operated start to finish.
Multi-channel ecommerce is not a consulting framework for me. It is how I have run operations for over ten years.
Most of that work has been US-market focused. The United States is the largest consumer ecommerce market in the world and it scales like it. The opportunity set is different in depth, in buyer behavior data, and in the maturity of the AI commerce infrastructure being built around it. Canadian market experience is real: Amazon Canada, Walmart Canada, Stripe Canada. I cover it specifically where it adds distinct value, but the US market is where the scale is.
The Work Now
Why an Independent AI Ecommerce Consultant Sees This Differently
Every major platform merchants use has shipped AI agent commerce features in the past year. Stripe released its Agentic Commerce Suite. Google launched AI Mode with agentic shopping capabilities. OpenAI integrated shopping. The infrastructure for AI agents to browse, evaluate, and complete purchases on behalf of shoppers is live now, on the platforms your store runs on. Agentic checkout is not a future state.
The problem is not a lack of information. The problem is the kind of information available. Vendor content is accurate on their own platform but written to drive adoption of their product. Trade press covers announcements for a business and investor audience, not for operators who need to decide what to do next week. Developer documentation is detailed but written for engineers, not for the merchant managing a real business.
The gap is an independent AI ecommerce consultant writing from actual operations: someone who has run the same stack the audience is running, who is not selling a platform migration or a retainer contract, and who covers the space from the merchant's side of the table.
That is what Kascadian is.
The Engagement Model
How I Work
I operate as an independent AI ecommerce consultant, not as an agency. There is no team, no retainer model, no managed service relationship.
Engagements are outcome-specific: an AI commerce readiness assessment, an n8n workflow build, a Merchant Center feed audit. Each has a defined scope and a defined deliverable. The work ends when the deliverable is complete, not when the billing cycle does.
The recommendations I make to clients are the same recommendations I apply to my own operations. I do not advise on tools I have not built with or platforms I have not operated on.
Platform coverage: Shopify, WooCommerce, and BigCommerce for storefronts. Amazon US, Amazon Canada, Walmart, and Walmart Canada for marketplace channels. No platform migration pitch. If you are on the right platform for your business, the work is about optimizing what you have, not moving to something else.
Stack
Platform and Tool Stack
- Amazon US — over a decade of active selling; FBA operations, marketplace strategy, listing optimization at scale
- Shopify — Partner status; development and consulting across storefront builds and channel integrations
- WooCommerce — operating production storefronts; plugin stack, payment configuration, performance optimization
- BigCommerce — development and operations; including the $500,000 campaign referenced above
- n8n — 100+ automation workflows running in production; inventory alerts, order routing, channel sync, pricing pipelines, reporting
- DataForSEO API — competitive intelligence tooling built directly on the API; powers keyword research and SERP analysis behind the content
- Cloudflare — deep working knowledge of Cloudflare's commerce and infrastructure configuration; recommended across engagements for performance, security, and bot-layer management
- Amazon Canada / Walmart Canada — active marketplace operations; Canadian payment stack, cross-border logistics, and platform feature gaps vs. the US market
- Independent — no vendor relationships creating editorial conflicts; recommendations are based on what works operationally, not on affiliate arrangements or platform partnerships
Get in Touch
Talk to an AI Ecommerce Consultant
The intake call is free and takes 15 minutes. Scope is confirmed before any work begins. Or send a message if you prefer to start there.
Operator to operator. No sales pitch.
Start the Conversation
Stuart reviews every request personally and responds within one business day.
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